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International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Author: Pavlos Dimitratos; Marian V. Jones Publisher: Palgrave Macmillan ISBN: 9780230278028 Format:.pdf.ibooks.epub.mobi.djvu.fb2 Release: February 2010 354 pages
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