Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
Author: Mark E. Hill Publisher: SAGE Publications ISBN: 9781452289458 Format:.pdf.ibooks.epub.mobi.djvu.fb2 Release: April 2012 360 pages
The International Conference on Environment: Survival and Sustainability, held at the Near East University, Nicosia, Northern Cyprus 19-24 February 2007, dealt with environmental threats and proposed solutions at all scales. The 21 themes addressed by the conference fell into four broad categories; Threats to Survival and Sustainability; Technological Advances towards Survival and Sustainability; Activities and Tools for Social Change; Defining Goals for Sustainable Societies.
Activities and tools that move the society towards greater sustainability were emphasized at the conference. These included environmental law and ethics, environmental knowledge, technology and information systems, media, environmental awareness, education and lifelong learning, the use of literature for environmental awareness, the green factor in politics, international relations and environmental organizations. The breadth of the issues addressed at the conference made clear the need for greatly increased interdisciplinary and international collaboration the survival and sustainability concept. The exchanges at the conference represent a step in this direction.
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Author: Hüseyin Gökçekus; Umut Türker; James W. LaMoreaux Publisher: Springer Berlin Heidelberg ISBN: 9783540959915 Format:.pdf.ibooks.epub.mobi.djvu.fb2 Release: March 2011 1468 pages
How to Eliminate Joblessness, Debt, and Poverty Despite Congress
The year 2010 marked when the National Bureau of Economic Research declared an end to the Great Recession. The economy had shed over six million jobs in 2008 and 2009, but few had been recalled to work by 2010. Today, government policies have yet to make a significant dent in unemployment. In End Unemployment Now, Ravi Batra explores why this is the case. He explains how joblessness can be completely eliminated—in just two years, and without the help of our painfully incompetent Congress. The President and the Federal Reserve have the legal authority to generate free-market conditions that will quickly end the specter of unemployment, all without involving Congress.
Some examples of how to end unemployment without congressional intrusion:
• Creating a bank by the FDIC to compete with banking giants and then charging only 5% interest rates on credit card balances, instead of the standard 10-35% seen today
• Banning mergers among large and profitable firms, as such mergers directly cause layoffs and reinforce monopoly capitalism
• Aid to small businesses in the form of cheap loans and government contracts, because small firms have been real job creators since 1980, while Big Business has been a job destroyer
• Offer retiree bonds to increase the incomes of pensioners who live on savings and whose incomes have been practically destroyed by the collapse of interest rates
• Bring oil prices down to $20/barrel, which would lower a gallon of gas to $1.50
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Author: Ravi Batra Publisher: St. Martin’s Press ISBN: 9781466878891 Format:.pdf.ibooks.epub.mobi.djvu.fb2 Release: May 2015 256 pages
Get ready for your AP Physics 1 exam with this straightforward, easy-to-follow study guide
AP Physics 1 and AP Physics 2 together replaced the course formerly titled AP Physics B. The new courses debuted in 2014, with the first Physics 1 and Physics 2 exams given in 2015. The wildly popular test prep guide— updated and enhanced for smartphone users—5 Steps to a 5: AP Physics 1 2017 provides a proven strategy to achieving high scores on this demanding Advanced Placement exam.
This logical and easy-to-follow instructional guide introduces an effective 5-step study plan to help students build the skills, knowledge, and test-taking confidence they need to reach their full potential. The book helps students master both multiple-choice and free-response questions and offers comprehensive answer explanations and sample responses. Written by a physics teacher, this insider’s guide reflects the latest course syllabus and includes 2 full-length practice exams, plus the most up-to-date scoring information.
The 5 Steps to a 5: AP Physics 1 2017 effective 5-step plan breaks down test preparation into stages: 1. Set Up Your Study Program 2. Determine Your Test Readiness 3. Develop Strategies for Success 4. Develop the Knowledge You Need to Score High 5. Build Your Test-Taking Confidence.
2 full-length practice exams
· BONUS interactive AP Planner app delivers a customized study schedule and extra practice questions to students’ mobile devices
· The 5 Steps to a 5 series has prepared millions of students for success
Greg Jacobs teaches AP Physics at Woodberry Forest School in central Virginia.
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Business Strategies for the Economic Region That Is Shaking Up the World
To help readers better grasp the causes and effects of the ongoing tectonic shift in economic power, this book examines the 16 nations driving the explosive economic growth of Asia. It shows readers how to apply a “Five Factors” analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years—and which will present the greatest risks for international businesses. It then goes a step further, offering insights and strategies that will help businesses assess opportunities in Asia and achieve success there in the years ahead.
To help readers make those judgments, this comprehensive, practical resource includes insightful descriptions of the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.
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Author: David James; Rajeev Merchant Publisher: ABC-CLIO ISBN: 9781440829109 Format:.pdf.ibooks.epub.mobi.djvu.fb2 Release: June 2013 259 pages
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
How to write reports that people actually read—and then act upon!
Feel buried by requests for reports? You’re not alone. With fewer face-to-face meetings and so many collaborations to manage, report writing has become an even more important skill. A successful report is easy to define: It’s read and results in action. Write to be read. Here’s how….
Die Nonkonformisten der Jeune Droite und des Ordre Nouveau in der Krise der 30er Jahre
Die Konservative Revolution, Sammelbegriff für die antidemokratische intellektuelle Rechte in der Weimarer Republik, wird vielfach als Teil eines deutschen Sonderweges begriffen. Eckert geht der Frage nach, inwieweit sich der Begriff der Konservativen Revolution auch auf Frankreich anwenden läßt. Ausgangspunkt sind dabei generationsspezifische Erfahrungen und Parallelen in der Sozialisation der Protagonisten. Die Untersuchung der Jeune Droite und des Ordre Nouveau macht deutlich, in welchem Maße Frankreich eine mit der Weimarer Republik vergleichbare Radikalisierung und Infragestellung der politischen Kultur erlebte. Aus der Presse: “Die Arbeit ist wertvoll durch die minutiöse Rekonstruktion der personellen Verflechtungen unter diesen engagierten Intellektuellen, ihrer organisatorischen Kommunikationszusammenhänge und ihrer ideologischen Entwicklung sowie durch die subtile Herausarbeitung von Gemeinsamkeiten und Unterschieden zwischen den französischen `Nonkonformistes´und der deutschen `Konservativen Revolution´.” Klaus-J. Müller, in: Das Historisch-Politische Buch 48 (2000), H.3
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Author: Hans-W. Eckert Publisher: De Gruyter ISBN: 9783486594799 Format:.pdf.ibooks.epub.mobi.djvu.fb2 Release: January 2000 275 pages
The Defense of Reason in Descartes’s “Meditations”
In this classic work, best-selling author Harry Frankfurt provides a compelling analysis of the question that not only lies at the heart of Descartes’s Meditations, but also constitutes the central preoccupation of modern philosophy: on what basis can reason claim to provide any justification for the truth of our beliefs? Demons, Dreamers, and Madmen provides an ingenious account of Descartes’s defense of reason against his own famously skeptical doubts that he might be a madman, dreaming, or, worse yet, deceived by an evil demon into believing falsely.
Frankfurt’s masterful and imaginative reading of Descartes’s seminal work not only stands the test of time; one imagines Descartes himself nodding in agreement.
Author: Harry G. Frankfurt; Rebecca Goldstein Publisher: Princeton University Press ISBN: 9781400828180 Format:.pdf.ibooks.epub.mobi.djvu.fb2 Release: January 2009 282 pages
No Future Without Forgiveness is a quintessentially humane account of an extraordinary life. Desmond Tutu describes his childhood and coming of age in the apartheid era in South Africa. He examines his reactions on being able to vote for the first time at the age of 62 – and on Nelson Mandela’s election, also his feelings on being Archbishop of Cape Town and his award of the Nobel Peace Prize in 1984. No Future Without Forgiveness is also his fascinating experience as head of South Africa’s Truth and Reconciliation Commission. The latter was a pioneering international experiment to expose many of the worst atrocities committed under apartheid, and to rehabilitate the dignity of its victims. Tutu draws important parallels between the Commissioners’ approach to the situation in South Africa with other areas of conflict such as Northern Ireland, the Middle East, Rwanda and the Balkans.
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